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PinkDrive ready for lift-off as PinkFly targets aviation industry to aid cancer awareness

JOHANNESBURG. – PinkDrive is ready for lift-off – with wings painted pink – to create awareness for the presence of breast, cervical, prostate and testicular and cervical cancer.

Giving wings to PinkDrive’s initiative of saving lives is the novel idea of Gert Schoeman, a private pilot from Port Elizabeth.

Through the new project, aptly named PinkFly, Schoeman is envisioning the support of the aviation industry to expand funding and awareness for PinkDrive.

He incepted the idea under the umbrella of Cause Marketing Fundraisers to target the aviation industry as a catalyst to expand PinkDrive’s foot print and reach the 45 million South Africans without access to private health care.

The basic idea is that Schoeman will approach pilots and role players in the aviation industry with the request to display a PinkFly logo somewhere on their aircraft indicating their support.

He will also approach the industry with the plea that they will use their funds to support PinkDrive, one of the country’s primary awareness-organization. Ultimately he sees a service whereby PinkFly will support PinkDrive in their logistics solutions by flying medical personal to remote communities to join their mobile fleet. Aircraft owners can volunteer their time and aircraft to this service.

The ultimate goal is to make the South African civic society and public aware of the importance of early detection and treatment of breast, cervical, prostate and testicular cancer.

Schoeman, the founder of the new project, will invite pilots, aircraft owners, charter operators and everyone involved in aviation globally, to donate money and to encourage their friends to become part of the national initiative.

There are different levels in the aviation industry that will be targeted for their support. They are helicopter pilots and owners, airline owners and pilots, owners and CEO’s of aviation companies and general aviation owners and pilots.

Schoeman is currently handing out ‘virtual’ pink hats to people in the social media space if they opt in support of the new incentive.

PinkFly also expressed its support of PinkDrive to take the message that early detection saves lives, to remote areas.

“PinkDrive is proud to announce that we now will be flying. PinkFly and its business model is again another first (of its kind) in the CANCER space,” said an up beat Noelene Kotschan, CEO and founder of PinkDrive.

“We are very privileged to be part of this initiative. This initiative is now affording PinkDrive the opportunity to richly expand our awareness campaign and reach more communities faster. It is vitally important. A recent medical scientific report stated that the number of people in South Africa detected with cancer will grow rapidly from 1.7 million in 2015 to 3.2 million by 2030. “I am confident that the PinkFly campaign will change the face of charity within the aviation industry. We are excited to enter into this space and hopeful that this industry will help us to make an extensive difference in the lives of South African women and men,” Kotschan added. “PinkFly is the first dedicated “Aviation 4 Cancer Campaign” targeting the aviation industry globally.”

“As a pilot, I always wanted to be involved in a charitable cause where we can assist people.”  The PinkFly idea is the ideal model to involve the aviation industry and to use their vast array of skills to aid communities, in this case, through the existing work that PinkDrive is doing.” said Schoeman, founder of PinkFly.

“If you are in the aviation industry, I challenge you to be part of this momentous initiative and to know that through PinkFly, we will be carriers of the pivotal message that early detection saves lives,” Schoeman added.

For more information on how to get involved with PinkFly, please contact:

Gert Schoeman – Founder & Manager
Cell: +27 (0)84 772 1293
Email: or

Gert Schoeman 1

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