South Africa’s best-loved Breast Cancer Community Carer, PinkDrive is the indispensable, tangible breast cancer Public Benefit Organisation (PBO) powering South Africa’s first mobile PinkDrive Mammography Unit and PinkDrive Educational Unit through our country, driving home the fact that ‘Early Detection Saves Lives’.
PinkDrive currently runs two “Pink” mobile breast check units, as well as three educational cars. Both units travel to semi-urban and urban areas around South Africa with the aim of enabling various disadvantaged communities access to education, physical examinations and how to do breast self-examination. The mobile screening unit successfully launched in the Western Cape in 2011 and operated through local clinics, community health centres and hospitals. The unit returned to Gauteng in December 2012, and has continued working through local clinics, community health centres and hospitals in Gauteng.
In March 2014, PinkDrive unveiled South Africa’s first Mobile Women’s Health Unit in the form of a fourteen ton truck. Described as a Doctor’s Room on Wheels, the Unit boasts a state-of-the-art gynaecology area for pap smears and examinations, a reception area for administration and a radiology area. This unit will address cervical cancer, as well as offering mammograms. The Mobile Women’s Health Unit’s qualified Mammographers and fully trained nurses will soon be joined by cervical cancer specialists, with its current service offering expanding to include various screening tests for the disease to facilitate and promote early detection. The combination ultimately transforms the Unit into a Cancer Powerhouse that enables the PinkDrive to simultaneously tackle the two most prevalent female cancers – breast and cervical cancer. The additional services will remain free to all uninsured women at community health centres and secondary hospitals associated with local academic hospitals.
To date we have provided over 5000 free mammograms, done over 60 000 clinical breast examinations in community areas, educated over 90 000, and distributed over 100 000 educational materials. We have a targeted approach when addressing social needs. The projects we are involved in are participatory, have building capacity, are sustainable and have measurable impact. Through the goodwill of many fortunate citizens and willing corporate businesses helping us , we in turn are helping government to touch as many citizens as we can.